Logotype – a graphic symbol of a product is; apart from its name, the most important element of its identification. With time it becomes synonymous and
a recognised sign of the company.
Therefore our graphic designers; expert in the difficult area of semiotics; while creating a logotype pay a lot of attention to symbolic meanings of different elements. They choose colours and shapes so that the whole image is coherent with the character of the brand, and what is more it must bring the best associations from the viewers.
Assembling each logotype also involves the ways of using it on different materials. Precise directives for using a logotype together with all the elements of identification are stipulated in a Corporate Identity made especially for the Client’s requirements.
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